Relationship Between Strategic Direction, Core Competencies And Firm Competitiveness Among Manufacturing Firms In Uganda
نویسندگان
چکیده
Purpose- The paper examines the relationship between strategic direction, core competencies, and firm competitiveness among manufacturing firms in Uganda. Design/Methodology- This study collected quantitative data from 410 using self-administered questionnaires, while qualitative was 10 an interview guide. Quantitative were augmented by methods, allowing us to comprehend phenomenon under completely. To nature of reality, explanatory cross-sectional survey employed. While content analysis used investigate data, regression evaluate hypotheses. Findings- According research, a firm's improves when its executives concentrate on their capabilities. findings validated theoretical foundations resource-based viewpoint. Practical Implications- As result findings, may increase leadership's influence ensuring that workers have proper directions competencies are identified leveraged ensure efficiency effectiveness operations. assist CEOs policymakers design strategies policies level firms.
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ژورنال
عنوان ژورنال: SEISENSE journal of management
سال: 2022
ISSN: ['2617-5770']
DOI: https://doi.org/10.33215/sjom.v5i1.804